Welche E-Mails haben die höchste Öffnungsrate? transaktionale E-Mails. Und genau diese werden fast nicht für Marketing genutzt. Was versteht man unter transaktionalen E-Mails? Das sind Mails, welche in der Regel von Nutzerinteraktionen ausgelöst werden. Das bedeutet somit auch, dass der Nutzer diese Mails erwartet und somit am Inhalt interessiert ist und Vertrauen da ist. Folgende […]
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